Remember that the next time your team's players are forced to repay $3.10 for eating too much pasta. So long as nobody is hurt, there's no enforcement of the obvious violation. And with Sports Illustrated presumably paying for the video footage used, the NCAA is getting its cut. The cease-and-desist letter from the school is apparently enough to preserve eligibility for any players involved, so the school's interest ends there. SI ignores the letter and we all go on about our business." If the school asks about it, they are advised to send a cease and desist letter, which preserves the eligibility of the student-athletes. Leeland Zeller writes back to the LSU official that an NCAA rules interpretation "clearly addresses" and prohibits "the use of the DVD as 'premium' in conjunction with a subscription. Zeller's response? Sure it's a violation, but don't get in the way of the gravy train: An LSU official asked NCAA associate director Leeland Zeller if this would make the players included in the DVD ineligible, as NCAA regulations would dictate. In 2008, it offered an LSU football championship DVD, which is a fairly blatant violation of likeness usage rules. The advent of cell phones made the football phone less attractive, so SI began distributing DVDs of championship teams to new subscribers. It used to be that a Sports Illustrated subscription came with a football phone.
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EA's request has only confirmed that.ĮA Sports used Tebow's name in 2010 126 NCAA 14 stars closely match real-life players 2. The players have said they deserve a cut of those rights, because it is their likenesses that are making those broadcast rights valuable. The NCAA, conferences, and schools readily permit their television partners to use player likenesses, permission that is denied to anyone who does not pay millions for broadcast rights. They argue that the use of player likenesses in the NCAA-related video games pales in comparison to the use of player likenesses in televised games. This is precisely the argument that the O'Bannon plaintiffs have been making. "This means putting student-athlete names on rosters and on jerseys in the game, and secondarily using facial likenesses (this could be done in stages)."
#Ncaa 13 rosters gamertag tv#
The most interesting aspect of EA's request is its rationale, that it would simply be doing what the television broadcasts were already doing:ĮA requested the ability to represent college athletes in the games "just as they are shown on TV broadcasts," according to the NCAA document. EA specifically wanted to use team rosters in the game and player names on jerseys, and eventually incorporate "facial likenesses" in stages to the game.
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The biggest revelation from the new documents is that Electronic Arts and the Collegiate Licensing Company asked the NCAA to allow for the use of player names and faces in video games way back in 2007. EA just wanted its games to be like television, which proves the point. More: O'Bannon lawsuit timeline, 2010-2014